It’s not just Wall Street losing patience with Tesla founder Elon Musk. Interviews inside the headquarters of the car marker show that his mercurial personality and micro-managing are hurting the company.
To hit those mass-market volumes, the CEO ordered a team of engineers to figure out how to “automate everything” about Model 3 assembly. The Model 3 was the future of Tesla. At $35,000 for the base model, it was supposed to be an affordable electric car that would vault Tesla from a niche car maker for the wealthy to a company that could serve everyone.